Consumer Products-Sentiment Analysis

The online language comprises of abbreviations, emoticons, memes etc, and these are changing with new language components being added and others being removed on a daily basis. Automated systems need to be recalibrated each time there’s a new addition, while Humanele is able to adapt instantaneously.

How sentiment analysis helps in the
Consumer Products industry:

40/100

of top health and wellness brands saw their sales rise by more than $100 million last year

9 out of 10

top performing sectors reported positive trend sentiment influxes

80%

of growth brands had sentiment scale impact correlations by December '13

71%

of consumers admit that on-line conversations had impact on purchasing decisions

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