The purpose of a platform will dictate the style of comments, the response mechanism and the tone customers will expect from the business.
There are three major ways to partition assets:
A platform’s intent dictates comment style, response mechanism, tone, intent and other varying conversational indicators.
The relevance of a platform to an organization’s overall sentiment portfolio has a great deal of dependence on obvious similarities between the platforms aim and the brand itself.
The average platform user, and the target market must be identified in order to create both appropriate responses and to understand the ‘why’ behind expressed sentiment.