Hospitality – Sentiment Analysis

The online language comprises of abbreviations, emoticons, memes etc, and these are changing with new language components being added and others being removed on a daily basis. Automated systems need to be recalibrated each time there’s a new addition, while Humanele is able to adapt instantaneously.

How sentiment analysis helps in the Hospitality industry:

86%

of customers say negative reviews influence their buying decision

30

A negative review/comment on Twitter, Facebook or Youtube can lose a company as many as 30 customers

55%

of Facebook users use the site to get travel advice

10%

A 2% increase in customer retention has the same effect as decreasing cost by 10%

What is your turn-key sentiment analysis system doing for you?

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