QSR – Sentiment Analysis

The online language comprises abbreviations, emoticons, memes etc, and these are changing with new language components being added and others being removed on a daily basis. Automated systems need to be recalibrated each time there’s a new addition, while Humanele is able to adapt instantaneously.

How sentiment analysis helps in the QSR industry:


of top negative viral content on QSR’s was undetected until reaching mainstream media


of that content was recognized using the humanele sentiment tracking platform


50% of negative sentiment originated from only 1,432 threads for the top 100 QSR’s


reduction in this content was achievable if Humanele tracking was implemented

What is your turn-key sentiment analysis system doing for you?

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