Sports Sentiment Analysis

The online language comprises abbreviations, emoticons, memes etc, and these are changing with new language components being added and others being removed on a daily basis. Automated systems need to be recalibrated each time there’s a new addition, while Humanele is able to adapt instantaneously.

How sentiment analysis helps in the sports industry:

$420 billion

The US Sports Industry generates approximately $420 billion in revenue a year


An influx in positive consumer sentiment towards apparel sales can maximize site visits by 167% on a per dollar basis


Apparel sites saw a 37% increase in site traffic when digital ad campaigns were increased during a "good performance"


Pausing digital ad campaigns during the beginning of the week was proven to provide a 63% increase in traffic

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